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Unilever sharpens P&G rivalry by buying Dollar Shave Club

26/07/2016

Reuters

Unilever Plc is to buy U.S.-based Dollar Shave Club, expanding its presence in the growing market for male grooming products and sharpening its rivalry with Procter & Gamble which owns the Gillette brand. The surprise move by Unilever, which makes Axe body spray and Dove soap, shows how e-commerce is disrupting the market for consumer packaged goods. Unilever, P&G and others have put more focus on men in recent years, trying to coax them into spending more on deodorants, skin creams and hair products.

 

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