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Carrefour Announces a Strategic Partnership with Showroomprive


Business Wire

Carrefour, one of the global leaders in food retail, and Showroomprivé, Europe’s second-largest online private sales player, announced today the signing of a strategic agreement. In order to seal this partnership, Carrefour will acquire c. 17% of the share capital of Showroomprivé from Conforama, a subsidiary of the Steinhoff group.

This partnership is part of the two groups’ strategy of developing a leading omni-channel offering, and will notably cover such aspects as commercial, marketing, logistics and data.

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